Copywriting is an essential skill for anyone who runs a business, writes for the purposes of marketing and communications, or simply needs to write persuasively, in a structured way that drives action and connects with the reader.
With all the noise out there, competition for our attention is fierce, and so copywriting as a skill has never been more important.
Good copy helps you to stand out from the masses, grow your brand’s awareness and credibility, clarify the benefits of your product or service, improve your conversion rates and build customer loyalty.
The good news is that it’s a skill you can easily improve with a bit of direction and practise.
My copywriting course is completely customisable, ensuring it’s relevant for you or your organisation.
We’ll cover the whole copywriting process (clue: the majority of the work gets done before you start writing!), from planning and research skills to writing for different platforms and proofreading.
The course consists of an interactive presentation delivered either in person at the venue of your choice or online using the video communications software we’ve all come to know and love!
Participants will receive a tailored copywriting resource to take away to refer to whenever needed.
There’s also the option for participants to submit their own pieces for review, feedback and discussion – a great way to reinforce the skills learnt.
Enquire about Training
If this copywriting course sounds useful to you, contact me today to request a questionnaire and we’ll start building your bespoke training package right away.