Punch is an independent pub company in the UK. Its purpose is to connect pubs, people and possibilities to create thriving independent businesses at the hearts of their communities.
The company had recently created a new brand identity and needed someone that it could call on to create distinctive and exciting copy in its new tone of voice that would set it apart from the competition.
And, as you might have guessed, that person was me!
I’ve supported Punch with everything from press releases and web copy to letters, menus, social media and more, with words that reflect its warm, welcoming identity.
The Publican Awards
One key project was the company’s submission for the Best Leased & Tenanted Pub Company at the pub industry’s Oscars – the Publican Awards 2020.
Punch had finished second the previous year and was determined to go one better in 2020.
I helped create a submission that reflected the company’s identity, values and achievements and, sure enough, Punch was crowned the UK’s best pub company!
As well as supporting with day-to-day copywriting needs, I’ve edited the company’s magazine – The Round – which is sent to all Punch publicans every two months. I also stepped in to lead the marketing team on an interim basis in 2020.
Nick has supported us with both long-term projects and the inevitable quick turnaround requirements. His work is always well thought through and he has quickly formed a brilliant understanding of our brand along with our customers. As a result, he is really able to tailor his work to deliver outstanding and compelling copy.Russell Danks, Director of Marketing & Strategy, Punch Pubs
Start your own project
Does your magazine need a revamp? Need copywriting support? Could you do with some help with web content? Say hi today and let’s get started!